Are we really living in a completely predictable world? Do only algorithms define society, customers and target groups? Where does mankind stand in a digitalized world? We compare our talents and capabilities with the capacity of computers instead of reflecting on our humanity. Although creativity, intuition and vulnerability are the skills of the future, unpredictability makes us human. The true power of brands and companies is to be found beyond calculability. Search with us for the heart and the soul in a world of digital. Find out how the souls of human beings change in the digital age and how they can still be reached – by brands and through communication.
The rheingold salon deep data congress on 6 February, 2018
Really? Another three years have gone by. Three years without a rheingold salon congress. Therefore, it is high time for the next edition: The rheingold salon deep data congress takes place in Cologne on February 6, 2018 – the 9th congress within the tradition of the rheingold group. Most important trends, social developments as well as detailed guidance for decision-making in all matters marketing and communication – being presented in a new, exceptional format. Let us surprise you!
Register now for the 9th rheingold salon congress!
Join experts from the advertising, marketing and market research industries for the first marketing congress highlight of 2018. Rheingold salon congress tickets usually sell out quickly - be advised that the number of participants is limited!
Regular fee: 650€
For clients of rheingold salon: 450€
Early booking discount until September 29, 2017: 10%
We will send you a confirmation of your registration. Also, you will be receiving a detailed invitation as well as the program shortly.
„We are very much looking forward to welcoming you to the 9th rheingold salon congress in Cologne.“
Jens Lönneker Ines Imdahl
And where does the rheingold salon congress take place?
Of course in Cologne, but more specifically at the
The Rheinterrassen are located in Cologne-Deutz. On the right bank of the river Rhine.
Impressions of the last rheingold salon congress
Please find hereafter some impressions of previous congresses.
10 am | Welcome
Jens Lönneker, Ines Imdahl
- Psychologist, CEO, and owner of rheingold salon
Everything is new, everything is different? What is changing, what moves us, and how? The world is not becoming digital, it is digital. And this is changing our entire lives and what it means to be human. How do people become human? Will things that can be experienced immediately continue to exist? Eating bread? Dancing? Being happy? Or will these things become digital too? And how do we feel in a digital world? On the basis of daydream analogies, we can show what digital life already feels like today.
- Head of “Online Marketing Rockstars”
Everyone is online constantly and everywhere. Today we wonder what people did before the Internet. But more important is the question: How are companies reacting to this? How can companies react to digital challenges? A look at the state of the German Internet.
11:15 am | Offline: Real Coffee – with a Digital Course (by known_sense)
Monika Schulze - Global Head of Customer & Digital Experience at Zurich Insurance Group
She has already perfectly made the transformation from a marketeer to a digateer. In this process, are we passive witnesses or active shapers? What ups, downs, and pitfalls are there? Does the wheel really have to be reinvented, as the digital industry often suggests? What do marketeers have to learn? What can the digital industry learn from the strategies of classic marketing? At the end of the day, how important are brands in the transformation process?
- Psychologist, CEO, and owner of rheingold salon
Digital advertising and algorithms are the saviors of the new world. But how much truth and how much wishful thinking is there in advertising? What old mistakes are being repeated? What really moves people on the Internet and what should companies book? What is suitable for whom? And what should one steer clear of? No one knows the rules, but everyone believes there is something to gain.
12:45 pm | Offline: Lunch
- Interactive Magic Moments by the Artist of the Year as Dessert
Interactive Magic Moments by the Artist of the Year as Dessert-Member of the Management Board of Online Software AG
“It is not always technologies that bring about success or failure in sales and retail. But it is always missing technologies.” For years now digital sales technologies have been taking stationary trade by storm. The question is no longer “whether” but “how” digital components can be used effectively.
2:45 pm | rheingold salon – Digital Studies
Of Instagram Influencers, YouTuber Types, Selfie Shows, and Permanent Dating
• Influencer or influenza?
• Typically YouTube! How young people view YouTubers.
• From AI to AL (artificial love)? How genuine will our feelings be in the future?
• „Generation Z: What makes young people tick?“
Charles Bahr - founder tubeconnect media
4:15 pm | Offline: Real coffee – with a Digital Course (by known_sense )
4:30 pm | “Future Identity or Digital Existence“
Richard David Precht – Philosopher, publicist and author
5:15 pm | “How to Act Under the Digital Dictatorship?“
Jens Lönneker & Ines Imdahl
What remains of people in the digitalized world? Instructions on how to be happy or: It can work digitally too. Which digital strategies match which companies and/or which industries and us people.
from 5:45 pm | Return to the Analog World
Get together and chill out with drinks, snacks, and music. After our excursion into the digital world there is a lot to talk about. In an analog way – with friends, acquaintances, and business partners (until approximately 9:00 pm).
How to get ahead in a
dictatorship of the digital?
9th rheingold salon deep data congress on February 6, 2018
10:15 am | "Digitalization! Dream or Nightmare?“
Jens Lönneker - Psychologist, CEO, and owner of rheingold salon
12:15 pm | “Digital Hit - Digital Shit? Or the Errors of Digitalization"
Ines Imdahl - Psychologist, CEO, and owner of rheingold salon
2 pm | "A Taste of Digital Magic"
Carsten Fenner - Interactive Magic Moments by the Artist of the Year as Dessert